This Business of Writing

The Key to Your Author’s Platform

In blogging, General Information, How-to's, Marketing Your Book on April 5, 2010 at 11:09 am

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

Bookmark and Share


The word, “platform” is bandied about these days as one of those many things an aspiring author is required to have. So what is an “author’s platform?” Here’s your quick definition. Your platform is nothing more mysterious then how you get the word out about your book. It’s how you market your novel. Or, as they describe in this associated ARTICLE, it is “your writing and publishing resume.”

The good news? A platform is within the reach of everyone who works at it. The bad? It takes time and effort to establish your platform.

The next question, of course, is why does someone writing a novel need one of these things? The initial answer is obvious. It helps you reach your target audience, those who will purchase your novel. And that is why you’re writing, right? Also, for good or bad, your platform gives you a leg up on garnering the interest of agents. If you think from the agent’s perspective, he gets paid only when your novel sells. So, he wants to know you already have a list of book buyers interested in your novel. The larger your platform, the better the chances an agent will represent you. The same thing applies to those who decide to self-publish. You’ll sell more books if you’ve developed a ready audience of novel buyers. It really is all about the money.

Now that I’ve mentioned money, if you’re smart about what you do, you can develop your platform for very little financial input. Though they could help, you don’t need expensive newspaper and radio ads. Neither is it required you find some wealthy benefactor to support you. (Boy, wouldn’t that be nice?) The fact is, most tools an aspiring author needs to build a platform are free or nearly so. Money should not be your stumbling block.

What might you do to create your author’s platform? As Joanna Penn says in her ARTICLE, “there is no magic bullet.” But here is a primer on how to get started.

Develop an email contact list. Every person with whom you come in contact is a potential book buyer. Get their email address and keep in contact. There are all sorts of programs for this, such as Constant Contact or even ACT! (No, I’m not a paid endorser of either.) However, this is one of your best tools with which to build your platform.

Here’s another idea, and one I appreciate. Write Articles. Like this one, for example. Create a blog and post your articles. This establishes credibility and offers people an opportunity to learn how you write, to experience your writer’s voice and so on. It allows them to get to know you.

You may also wish to join and utilize various social networking sites. Those you should consider include Twitter and Facebook.

Another optimum step is to publish and optimize your web site. This is your premier sales tool.

Secure testimonials. This can be daunting for many, I know, but there is nothing like word of mouth to get your platform cranking. Often when people read those articles you write, they’ll give you testimonials on their own. They leave them in the comment section of your blog. In fact, I’ll ask you to leave a testimonial when you’ve finished reading this article. Will you do that for me? (See how easy that is?)

Another option to consider is to publish a newsletter and send it those people who follow you throughout your various digital incarnations.

Don’t forget to utilize Amazon.com and its many tools. It’s a marvelous site to develop your writing platform.

There are any number of other ways to build your platform and you might look to THIS post by Rachelle Gardner for ideas from other successful authors.

As I close, allow me to offer one telling statistic I received from a very successful author here in Richmond. He told me only 6% of the people who came to his book signings found out about him from his efforts with traditional ads. 94% come from his social media contact work. So, you now have the key. Go open some doors.

Best of luck in your efforts to create your platform and drop a line if you have any questions.

I hope you know by now I wish for you only bestsellers!

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers”


Advertisements
  1. Fellow writers Jerry and Brenda fully agree. That’s why we started the Fiction Writers’ Platform, a site where fiction writers can join at no cost and publish their short stories and book excerpts. We now have over fifty writer-members enjoying positive, constructive feedback, awards, and a few perks from agents and publishers. I invite you to visit and join us, and perhaps write about us here. This is a site by writers for writers, no gimmicks.

  2. This is so true. In the last 2 months I downloaded 4 tracks by The Civil Wars, and bought Mary DeMuth’s Thin Places along with Randy Elrod’s Sex, Lies, and Religion. It was solely because of twitter
    exposure, feedback, retweets and endorsement by the authors and the community. It is powerful. I wouldn’t have heard of any of the 3 without this. I was a newby at Mt Hermon this year. It was astonishing how many authors don’t use this free powerful tool~easy and available. Why do without the support and encouragement?

    • You’re exactly right, Kathleen. Social networking is such a powerful tool for so many industries, let alone ours as authors.
      I’m going to check out The Civil Wars etc., because of you. It just keeps on giving, doesn’t it?
      Thanks for your comment.

      Patrick

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: