This Business of Writing

Posts Tagged ‘Born to be Brothers’

Why I Will Self-Publish – Probably.

In General Information, Marketing Your Book, The Craft of Writing, Working with Agents on April 7, 2010 at 7:04 am

by C. Patrick Schulze

Listen to a PODCAST of this article.

Bookmark and Share


I’m about to finalize my decision as to how I am will sell my emerging novel, “Born to be Brothers.” With that in mind, I must soon decide if I am to self-publish and endure all that entails or face the gauntlet of the publishing industry and all the rest that comes with that. (We have not chosen an easy industry, have we folks?

I see advantages with either scenario and I also see drawbacks with both. However, the more educated I become on the subject, the more it seems it is in my best interest is to go it alone. Here’s my train of thought. Please so advise if you disagree. I am open to an honest discussion on the matter.

Agents:

I like the idea of an agent who represents me and feel I have the capability to find a quality agent. That part doesn’t concern me. I really don’t like the process of how they choose the writers they represent. No, I agree with the query process. After all, even writers need a resume. What tweaks my cheeks is their query restrictions. One minor, unintended error that has nothing to do with the quality of your writing, and you’re only opportunity to have them read your resume is lost. Don’t get me wrong, they have to do this. I understand and even agree. I just don’t like it. I also consider how once I find the proper agent for me, will I be the proper author for them? The odds are quite limited. Why hang my future on such low odds when I have other options? However, the real rub? After I’m through with the exhaustive experience of agenting, then I have to deal with the pub houses.

Publishing Houses:

Publishing houses do ease, though not guarantee, entry into the brick and mortars, which are the premier distribution channel for the writing industry – for now. However, distribution is their only remaining asset of any real worth and with the explosion of technology, I see their grip on distribution slip with each day that passes. In fact, I believe the Internet is about to leave them in the dust and take over their monopoly with distribution. Amazon, a technology company, even affects their sales model. That’s not a sign that instills confidence in me relative to their strength or ever their stability within the writing world.

Another major issue I have with pub houses is they’ll hire some salesman who MAY give my book a ten second pitch. If he wants to. Honestly? I want that salesman to answer to me, not some conglomerate who sees me not as a customer but as a product. Again, I understand and have no solution for them, I just don’t like the system.

Further, there’s almost no chance for an advance, which means I work on commission – a commission based not on my productivity but some unknown salesman’s capability. Now, I’ve worked on commission before and made a bunch of money doing it. But I either held the salesman’s position or the salesman worked directly for me. Under their arrangement, I’ll most likely never even meet this person, let alone develop a relationship with him. And yet, my career hinges on his efforts. It’s a scary thought to someone like me who has always pulled up his own boots.

The pub houses will not assist with marketing, so that effort and expense lies with me regardless.

The pub houses sometimes offer editing services, but even that benefit is dying. Plus, I can purchase that service on the open market and have a say in whom I hire. They do have book cover design services and that’s nice, but I give up all control over how they present what, in the final analysis, is my work. Further, I can purchase that service on the outside at a reasonable price and maintain total control.

Something else of which I do not approve? The publishing industry is absolutely subjective and good novels are lost all the time to this limiting aspect. Again, I do understand and it can be no other way, but that also dilutes my potential to a great degree. Again, I could lose not on my abilities, but on a stranger’s tastes or even their emotions of the moment.

This whole process just does not send that proverbial tingle up my leg.

So as I see it, to work with a major pub house, I give up a huge portion of my potential profits in exchange for little more than a diminished distribution system based primarily upon old technology? Hum…

Self-Publishing:

I do have one advantage most writers do not. I’ve owned and operated my own businesses since the days of paper boys with bicycles. I’m experienced with going it alone and I’m comfortable with the idea. I will admit this aspect of who I am influences me a great deal.

The major drawback to self-publishing? All the issues rest with me. I don’t worry too much as I’ve been a business decision maker my entire adult life, so making these kind of judgments are sort of par for the course.

Cost. It’s a big issue. However, it won’t break the bank, so it’s not too large of an issue. Besides, my wife is on board, so the real hurdle is already crossed.

Marketing. This is a major issue with those who self-publish and beyond the well-written novel itself, it’s the meat and potatoes of success. However, I’ve been self-employed and marketing since I my tenth birthday. Though the cost of it is a consideration, the Internet has supplanted much of that cost. I can work up copy, build web sites, use social networking and all the rest. I’ve even got contacts.

Product: I do believe I’ve got my breakout novel in hand and am convinced my novel will sell with correct marketing. It’s a great story and the narrative is well written and well edited. In fact, I dare say it’s better than most books the pub houses crank out. I know… I know… we all feel that way about our babies, but I’ve written two stinkers, so I’ve got somewhat of a handle on good vs. bad. This one is good.

Publishers: I’m not too worried about that. I’m good enough at research and I’ll find a good print shop with benefits, which is really all they are. I used to own a wholesale print shop, so I have a feel for what to look for.

Editing: I’ve got a relationship with an excellent editor who is reasonably priced and brutally honest with me. Besides, I’ve grown into a pretty good editor myself over the years.

Book Cover Design: Graphic artists are everywhere and some are even reasonably priced. Besides, I’ve got some great ideas and I’d like to see them fleshed out.

Distribution. Now here’s the other of the three big issues which also included cost and marketing. Again, I’ll forgo the brick and mortars for the Internet any day. The B & M’s are a dying breed and the Internet allows me to get my marketing message into almost every home in the English-speaking world. I’ll have a worldwide market, which includes their customers. So again, marketing is the secret to distribution. By the way, have you noticed the B & M’s now sell the very products that will either kill their business model or force them to become something other than a book store? “Here’s yer sign.”

Profit potential? I’ve worked up a business plan and feel I’m actually ahead with self-publishing. Especially when you consider the digital end of things. I’ll not have the overhead the pub houses do so my business plan gives me an huge edge when I keep all the profits rather than some small percentage. I retired from the business of coaching other businesspeople and did so for many years. I have confidence in my plan.

So, that’s my way of thinking on this important writing decision. I challenge you to show me where I’m wrong.

In the mean time, how ‘bout some referrals to self-pub houses that have impressed you?

Thanks for your help.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


Advertisements

The Secret to Writing A Riveting Novel

In Editing Your Manuscript, How-to's, The Craft of Writing on April 1, 2010 at 8:34 am

By C. Patrick Schulze

To listen to a podcast of this article, click HERE.

Bookmark and Share


How does a writer evolve from one who pens the first draft of a novel to one who attains the rarefied status of published author? Of course, there is no substitute to a strong and well-written story, powerful characterizations and effective, believable dialogue. However, as any experienced writer will tell you, you must also master the skill of editing. And within editing, one of the more powerful of tools available lies within the words you choose. That is, you should review every noun, verb and adjective to consider if you have used the most specific and compelling of words for them.  The goal is to insure you paint the most stimulating word pictures for your reader.

Here’s an example of how I wrote a sentence in the first draft of my current manuscript and how it reads in my sixth version.

“They raced across the open ground.”

“The soldiers plunged into the maelstrom.”

Both sentences indicate the same event, men fighting in war. However, which holds the more potent setting, the more powerful image? In the first, we see people running over a field. We might have children playing for all this indicates. Whereas in the second, there is no question a battle is underway and men throw their bodies into the violence. The change is dramatic, yet all I did was choose more specific words.

Here’s another example as to how strong word choices can improve your writing.

“Jak woke first.”

“The sun burst over the horizon and wrenched Jak from his exhausted stupor.”

In this case, the verb, “wrenched,” is much stronger than, “woke.” If you imagine a character who just wakes up, you might see him stir from a pleasant night’s slumber. You can almost see him flutter his eyes as he brings the soft morning into view. In my story, however, this scene is not so pleasant. So, to create a better impression of what I wanted my reader to see, I had Jak yanked into consciousness. By comparison, this is a brutal action and a better description of what I wanted my character, and my reader, to experience. Though I enhanced the sentence, this change of a single word created a much more dramatic scene.

This same technique works for adverbs and nouns, too. To show how adverbs can also be improved, consider my working title for this article. At first, I titled this, “The Secret to Writing an Interesting Novel.” Can you see how the change from, “interesting” to “riveting” made for a better image?

If you take the time to consider each noun, verb and adverb in this way, I believe you’ll experience a leap forward in your writing skills. In the process, you just might increase your chances of publication, too.

Now that you know the power in this editing technique, I challenge you to do this with your manuscript and let us know how it improved your writing. I look forward to hearing from you.

Until we meet again, know I wish for you, only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”

Plot Tips for the Aspiring Author

In How-to's, The Craft of Writing on March 11, 2010 at 7:30 am

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

Bookmark and Share

Before we begin, it’s probably a good idea to define the concept of plot. In general terms, it’s the problems your hero confronts as he travels through the world you’ve created for him. Plot is what keeps your readers’ interest.

Those areas of your story that most affect your hero are called plot points. Plot points are situations that turn your novel in a new direction. They alter your hero’s quest. For an example, let’s consider the scene in Star Wars when Luke Skywalker first sees the hologram of Princess Leia. This initial plot point shifts Luke’s life in a dramatic fashion. His quest begins with that recording of the princess. Though that story had many plot points, another was when Darth Vader told Luke he was the young Jedi’s father. That, like the hologram, changed everything.

Your plot is comprised of three major components, the Complication, the Climax and the Resolution. The Complication involves those scenes that begin your major conflict or plot point.  The Complication identifies for your reader what dramatic quest your hero must undergo. The Climax is that plot point where your premier character faces his Complication, the bad guy. The Resolution, of course, is that series of events that solve the conflict outlined in the Complication. It closes the story.

It may help to think of your plot as a three-act play. Your first act is the Complication, the second the Climax and the third, of course, the Resolution.

For some general tips on how to develop your plot, consider the following:

1. Make sure your hero suffers. His trials can be emotional, physical, mental, or best of all, a combination of the three. Keep in mind the more he suffers, the better is his exhilaration during the Resolution phase.

2.  The conflict you create must have enough power to encompass the entirety of your story. A secret to this is to interweave subplots into your novel. (For more on subplots, read THIS article.)

3.  Insure your hero and villain are evenly matched. It’s important for the story that your reader never knows if your hero will survive his ordeal. He will, and they know it, but you do need to create that sense of doubt for your plot to work with efficiency.

4. Each chapter of your story should hang on an issue. As a famous author whom I can’t quote at this time said, someone must want something in every chapter, even if it’s only a glass of water. This constant tension will keep your audience wanting to read more.

5. Make sure you couple the correct setting with your conflict and plot points. It’s more riveting for your hero to suffer thirst in the desert than a coffee shop. (For more on setting, read THIS article.)

6. At some time, your hero must grab the bull by the horns and get into it with the villain. Nobody wants to read about an indecisive hero. Get that man dirty.

7. It’s not nice to fool Mother Nature, but it’s just fine to fool your reader. Give your plot twists and turns to confuse and surprise them. I think they call this, “mystery.”

8. Foreshadowing is a powerful tool when developing your plot. Let them know something ominous is coming, just don’t spill those proverbial beans too soon.

9. Try to stay away from stereotypes in fiction. The nun who works for the underground is more interesting than the soldier who does so.

10. Let your plot develop as you move through your story. Don’t be afraid to allow your imagination to take your characters where it wants them to go.

11. The secret to your success as a writer of fiction is the good story. And the good story is all about plot. And plot is all about conflict.

What tips might you wish to share as to how you develop your plot?

Best of luck  and know I wish for you only best-sellers.

C. Patrick Schulze

Author of the emerging novel, Born to be Brothers.