Platforms—Why They’re Important and How to Develop One

Why is building a platform important, even if you’re an unpublished writer? Besides the future promotional benefits, you also develop the discipline of writing (sometimes daily) for a responsive audience of readers. Writing interesting content daily is wonderful practice. And having an established online community that you’ll later be able to promote to is always a plus for a publisher.

Some things to consider when building your platform:

Do

Do use your blog as a way to practice writing regularly. Try to post on a regular schedule, even if it’s just twice a week. If you feel more comfortable having a buffer between you and the demands of your blog, consider building up several weeks’ worth of posts before you even launch your blog. But—continue writing posts as much as possible to keep that buffer up.

Do make blogging friends and network. You really only need one active blog to follow to get you started. This could be a blog in your genre or just a general writing blog. Active blogs usually have healthy blog rolls in their sidebar. Start clicking on blogs. Each of those blogs will also usually have a blog roll in their sidebar, too. In addition, when you add a blog’s RSS feed to your blog reader (e.g., Google Reader), when you click on “folder settings,” Google will recommend blogs that are similar in content to the one you’re adding to your reader (“More Like This”). That’s another great way to discover new blogs in your niche. The next step is commenting on blogs and developing a network, really more of a community. That step is extremely important to finding a readership for your blog.

Do consider Twitter and/or Facebook. Both are excellent ways to network online with other writers and industry professionals. You’ll learn a lot, discover resources that can help you with your writing, and network with other writers. Writing can be lonely and finding friends online is a tremendous help.

Do make sure your blog, Facebook, and Twitter presence is professional-looking. Professional doesn’t mean it has to be created by a web-designer—just that it’s carefully edited for typos or grammatical errors and that it has your contact information readily available. Plus…consider the content you’re putting on your blog and how it might look to an agent or editor.

Don’t

Publish manuscript excerpts on your blog. Many publishers and reviewers will consider your manuscript published if it’s appeared online.

Overpromote yourself. It’s much more effective to take a soft-sell approach when getting followers for your blog or (later) when promoting your book. Instead, look for ideas or resources that you can share with other writers. Try to contribute something of value to the community.

Hound agents or editors via social media about your query or submission. It’s not a good way to make friends.

With blogging, I’ve gotten ideas from other writers on plotting and character problems. I’ve developed friendships and readers—for my blog and my books. I’ve exchanged resources that help me with my writing. I’ve analyzed my approach to writing, which has helped me write other books. I’ve also known a couple of bloggers who found literary agents through their blogs—obviously a more tangible benefit to blogging.

Is platform building hard work? It is. But the rewards are worth it.

Elizabeth Spann Craig
http://mysterywritingismurder.blogspot.com
http://elizabethspanncraig.com

Elizabeth Spann Craig writes the Myrtle Clover series for Midnight Ink and is writing the upcoming Memphis Barbeque series for Berkley Prime Crime as Riley Adams. Like her characters, her roots are in the South. As the mother of two, Elizabeth writes on the run as she juggles duties as room mom and Brownie leader, referees play dates, drives car pools, and is dragged along as a hostage/chaperone on field trips.

The Secrets to Your Novel Writer’s Reputation

I can only suppose you’re reading this article because you are already a successful author or you plan that same accomplishment soon. If either case is true, then you’ve got a professional standing to uphold. How might you go about keeping your reputation up to form? As with anything worthwhile, it’s a bit time consuming but necessary. The good news, there are only a few secrets to keep in mind.

I attended The James River Writer’s Conference last year and listened to a panel where all three speakers agreed to the concept a writer needs to spend seventy-five percent of their time marketing their business and twenty-five percent writing. This means that to keep up your status as a professional writer, you should spend a great deal of your efforts on promoting your name and maintaining your status as a professional. Look at it like this. An Olympian isn’t racing most of the time, he’s practicing. The secret is this concept applies to your writing.

Basically, there are six major steps you should consider if you wish to build and maintain a professional writer’s reputation. I’ll outline them then discuss each in a bit more detail. These considerations are:

1. 1. Utilize Social Networking
2. 2. Join an Association
3. 3. Create Your Web Presence
4. 4. Write Nonfiction
5. 5. Keep a Professionals Attitude
6. 6. Stay Current

Utilize Social Networking: You’ve chosen a field where the competition is fierce, and when a novel writer wants to generate buzz about his manuscript, you have to employ WOM, or word of mouth. Keep in mind social networking is beyond simple posts on Facebook and Twitter, though these are important. You should also join writers’ groups, attend conferences and the like. Be found in those places where writers and readers congregate. Despite all the technological advances in recent years, WOM is still your best way of getting known.

Join an association: Once you’re published, joining a professional writers’ association helps build your cred. For example, if you write mysteries, consider the Mystery Writers of America. Find whatever organization(s) fit your genre then pay their dues and go to their gatherings. It’s a great way to hobnob with the successful and to garner loads of useful information.

Create Your Web Presence: In an earlier post I talked about when to build your web site, which is after you have something to sell. However, you should begin to build your web presence well before the web site is up and running. However, if you wish to establish a profile page sooner, that’s not a bad idea. You should establish a blog one to three years prior to becoming published. Update this no less than weekly.  You should have a professional email, (mine is CPatrickSchulze@yahoo.com). Be sure to include this web information on business cards and other marketing material you might produce.

Write nonfiction: You write fiction all the time. Why not improve your cred by writing nonfiction, such as this article? It helps you boost your reputation as a writer and if you’re unpublished, it also builds confidence.

Maintain a Professional Attitude: Nobody wants to do business with a prim donna or a fool. The more professional your presentation, the more others are willing to deal with you. And, after all, you are in The Business of Writing. You’ll gather more potential proponents and customers with the correct personal presentation. The old adage of “Image is Everything,” holds true in this industry as with any other.

There was an agent I followed on Twitter, had placed in my database, and planned to query at the appropriate time. I met her at a writer’s conference and although her personal appearance was well below standards, I attempted to look past that to get to know her and appreciate the work she might perform for me. Quite frankly, she’s a bitchy woman who looked down upon the unpublished and I soon discovered she is someone with whom I could never work. She lacked even a modicum of professionalism and I’ve dropped her as a possible agent. If you don’t present a professional attitude the reverse happens to you as a writer.

Stay Current: Keep your knowledge of publishing trends and market preferences up to date. You do this by reading industry magazines, various newsletters, blogs, articles and by reading the invaluable information on Twitter and other social networking sites. Staying current also means to write, write, and write some more.

Are there other thing you must do to establish and maintain your cred? You bet there is. However, get these initial steps under your belt and these other opportunities present themselves to you.

Do you have any stories about how you’ve worked to build your credentials as a professional writer? Are there other ways you go about building your reputation?

Until we meet again, I wish you only best-sellers.

C. Patrick Schulze

The Secrets of the Dreaded Synopsis

I’ve yet to meet an author who looked forward to writing their novel synopsis. In fact, many believe it’s more difficult to write than the novel itself. Not to say it’s easy, but a few simple tenets can get you started.

Let’s first ask if a synopsis is even necessary these days. From reading the submission guidelines of agents, I see many don’t request one and that leads me to believe it has lost much of its influence. However, some still do, and as an aspiring author never knows which agent will represent them, it’s a good idea to have it ready.

The second question is why would an agent would feel a synopsis necessary. The critical reason I found in researching this article is it can be THE pivotal item that gets an editor to read your manuscript. That’s enough for me right there. However, if you need more, consider the following. A well-crafted synopsis can assist the author in finding weak plot points and point you toward ways to polish your story arc. It also assists in improving characterization, plot and setting. Further, it is often utilized by various departments of a publishing house once they accept your novel.

We now know the if and why, but what about the what? What, after all, is a synopsis? Many confuse it with an outline which describes what occurs in the storyline, to whom it happens and when it happens. In contrast, a synopsis portrays the “why” of your story. The novel outline describes the action or what happens, whereas the synopsis offers the conflict or how your characters react to that action.

The essential components to a novel synopsis are:

1. The Opening Hook
2. Character Sketches
3. Plot Highlights
4. The Core Conflict
5. The Conclusion

If you think about what the synopsis is supposed to accomplish, these five aspects make perfect sense. It will give the various readers a good feel for everything they might need to know about your story. Let’s look at each of these components.

The Opening Hook: Start strong. Remember this is about conflict, how and why your characters react the way they do. It is not about action, what happens to them. For example, you would not open with the first line following for it speaks of the action in the story, whereas the second tells the reader about the characters’ REactions.

Two men fight over a woman.

Two brothers lose their friendship when a woman comes between them.

As with any reader, the agent looks for something that will engage them. If your story doesn’t’ sound interesting right away, they’ll probably not read further. You’ve got ninety seconds, so power your way through them.

Character Sketches: This does not mean you describe your characters but rather get to their individual core conflict and the conflict between your two or three main characters. What makes your hero undertake his great quest? Why is your villain working with such diligence to thwart your protagonist? Think motivation rather than descriptions.

Plot Highlights: Give some detail to the first and the climactic scenes and a couple of those in the middle of your story. Use only those scenes that highlight the emotional action and conflict within your story. Make sure whoever reads your synopsis knows just how much trouble befalls your hero.

Core Conflict: Your Opening Hook will probably introduce your core conflict, but make sure you enhance it here. Don’t allow anyone to misunderstand the “why” of your story. If you have multiple conflicts, highlight the premier point then maybe the next couple of levels.

The Conclusion: Show the agent your novel is worked to its completion and flesh out the ending. They want to know the entire story. If they don’t know the ending, they’ll assume it doesn’t work. Tie together any major loose strings and point to a sequel if your novel is one of a planned series.

That’s all there is to it. With things spelled out like this, it doesn’t seem quite so onerous, does it? Use your writer’s voice as you did with your novel and the agent will have a good idea of what it is you’re offering for him to sell.

Best of luck and know I wish you only best-sellers.

C. Patrick Schulze



The Single Most Important Secret to Landing an Agent

Yesterday in my blog I promised another article about how to find an agent for your novel. As I slaved over the research for today’s post, I searched for those perfect suggestions to include when a thought struck me. The information aspiring authors need is overabundant on the Internet. Multitudinous tomes are rife with just such instructions. With this understanding, I asked what knowledge could I possibly impart that might be new or unique? I slipped away for a cup of coffee but a single thought kept coming back to me, one I heard at a writers’ conference not too long ago.

While attending the James River Writers’ Conference, (@jamesRVRwriters on Twitter), a panel of accomplished agents sat perched behind a wide, draped table in the center of the stage to the front of an auditorium. The subject of the talk was what agents look for when writers send in query letters. I had parked myself in the second or third row, which is where you get the most information at any seminar by the way, and with ballpoint in hand waited to pen the copious notes the speakers would soon convey to launch my writer’s career toward the heavens.

I sat, writing implement poised and waited for that blaze of information to spark my livelihood and make my name a household word within the literary world. The speakers spoke, as speakers do, and I sat pen still poised, and waited for that flash of inspiration so critical to my plans. After about thirty minutes, I still sat, pen now drooping, and started wondering why I’d bothered with this seminar at all. I wasn’t hearing anything I didn’t already know.

Then at last! A note I could smear across the blank page before me! All three speakers attested to the accuracy of this information and with great fervor, I scribbled two numbers and a symbol appeared on the legal pad in my lap.

And that was all.

When the fifty minute seminar concluded, the audience clapped, the speakers smiled and people filtered out of the auditorium and into the halls. I sat, waiting for the crowd to thin, and considered the single note I had written on that otherwise blank sheet of paper. That’s it. That was all I got out of the seminar. Two numbers and a symbol.

Now, don’t get me wrong. The speakers did their job well, the audience was more than appreciative of the panelists’ time and as the writers herded out, the hubbub sounded enthusiastic and engaging. Nice seminar. Even to me, the time had been well spent. I was quite pleased with my one note that read, “90%.”

That number represented the number of authors who, when querying an agent, fail to follow even the most basic instructions required of their query.

Ninety percent of those who query don’t write a professional letter. Ninety percent don’t include a phone number for the agent to request a partial. Ninety percent don’t start with the story. Ninety percent don’t send in the first fifty pages when requested. Ninety percent talk down to the agent, etc, etc, etc. The secret of this story is found in a sage bit of advice my father offered so often in his life.

“If all else fails, follow directions.”

In the case with authors, you’ll have a better chance of publication than nine out of ten authors by listening to my father. Smart guy and good odds, I’d say.

Until we speak again, I wish you only best-sellers.

C. Patrick Schulze

Tips on How to Find an Agent for Your Novel

Can a novel writer achieve success without an agent?  Of course. All you require are strong marketing skills, a firm grasp of specific technologies, appropriate contacts, a few bucks, a bit of luck, time and perseverance. As you might expect, most of us mere mortals don’t have more than one or two of these, let alone all of them. So, it remains true for most of us, the best route toward success as an author is to place our novel in the capable hands of an agent.

So, how does one go about finding one of these elusive beings? Truth be told? Its difficult. It’s very difficult. However, if you can find that bit of luck, or better yet create your own, there are some things you can do to enhance your prospects.

First and foremost, write that saleable, excellent manuscript to its completion. No exceptions, no excuses. Without a marketable product, the agent has nothing to sell for you and everything else is mute. You may have a magnificent product, but if there is no market to buy it, agents can’t help you. You may have the perfect market, but a substandard novel will never sell. Writing is a business, so deliver a quality product first.

Next, understand two things. Agents are looking for new authors. Every agent wants to land the next Tolstoy or King or Koontz. If you’re not up to the status of these authors, agents will work with you, if you can help make them a living. (No, it’s not all about you and your book.) An agent’s goal is to sell books and they’ll sell your book if you have that marketable product.

The next concept to understand is agents are people too. They’re real people like you and I with children, bosses, vacations, illnesses, bills and all the rest. They’re not horned wild-eyed creatures looking for souls to crush. They actually want you to thrive, for your success breeds their success.

Next, narrow your search to those agents looking for your genre of writing. Consider this. If you’re looking to purchase a new automobile and some guy tries to sell you a table, what are the odds you’ll bite? They’re about the same as an agent who sells children’s books buying your horror story. Don’t waste your time or theirs.

There are any number of avenues by which you might filter the agents to find those who are receptive to your genre.  You can start, of course, with the current “Guide to Literary Agents” at your local bookstore or on the web. You might also consider the Association of Authors’ Representatives Web site at aar-online.org. There is no limit to the resources available to determine which agent will consider your work. Jump on the Internet and get to work.

Next, research the books the appropriate agents have published. This secret just might be one of your most important aspects to landing an agent, by the way. By knowing the agent’s published works, you can compare your manuscript to those they’ve already sold. When you query them later, compare your work to one or more of theirs. As an example, if your novel has exceptionally strong characters, then compare your characters to one or more books the agent has already represented that also have similar characterizations. This gives the agent a handle on what you have to offer and two additional pieces of information. One, you’ve done your research and are knowledgeable about the industry, and two, they already know how to sell your book to their publishers.

In tomorrow’s post, I’ll continue with this idea and give you more tips on how to influence an agent to represent you.

Until then, I wish you best-sellers.

C. Patrick Schulze