This Business of Writing

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Why I Will Self-Publish – Probably.

In General Information, Marketing Your Book, The Craft of Writing, Working with Agents on April 7, 2010 at 7:04 am

by C. Patrick Schulze

Listen to a PODCAST of this article.

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I’m about to finalize my decision as to how I am will sell my emerging novel, “Born to be Brothers.” With that in mind, I must soon decide if I am to self-publish and endure all that entails or face the gauntlet of the publishing industry and all the rest that comes with that. (We have not chosen an easy industry, have we folks?

I see advantages with either scenario and I also see drawbacks with both. However, the more educated I become on the subject, the more it seems it is in my best interest is to go it alone. Here’s my train of thought. Please so advise if you disagree. I am open to an honest discussion on the matter.

Agents:

I like the idea of an agent who represents me and feel I have the capability to find a quality agent. That part doesn’t concern me. I really don’t like the process of how they choose the writers they represent. No, I agree with the query process. After all, even writers need a resume. What tweaks my cheeks is their query restrictions. One minor, unintended error that has nothing to do with the quality of your writing, and you’re only opportunity to have them read your resume is lost. Don’t get me wrong, they have to do this. I understand and even agree. I just don’t like it. I also consider how once I find the proper agent for me, will I be the proper author for them? The odds are quite limited. Why hang my future on such low odds when I have other options? However, the real rub? After I’m through with the exhaustive experience of agenting, then I have to deal with the pub houses.

Publishing Houses:

Publishing houses do ease, though not guarantee, entry into the brick and mortars, which are the premier distribution channel for the writing industry – for now. However, distribution is their only remaining asset of any real worth and with the explosion of technology, I see their grip on distribution slip with each day that passes. In fact, I believe the Internet is about to leave them in the dust and take over their monopoly with distribution. Amazon, a technology company, even affects their sales model. That’s not a sign that instills confidence in me relative to their strength or ever their stability within the writing world.

Another major issue I have with pub houses is they’ll hire some salesman who MAY give my book a ten second pitch. If he wants to. Honestly? I want that salesman to answer to me, not some conglomerate who sees me not as a customer but as a product. Again, I understand and have no solution for them, I just don’t like the system.

Further, there’s almost no chance for an advance, which means I work on commission – a commission based not on my productivity but some unknown salesman’s capability. Now, I’ve worked on commission before and made a bunch of money doing it. But I either held the salesman’s position or the salesman worked directly for me. Under their arrangement, I’ll most likely never even meet this person, let alone develop a relationship with him. And yet, my career hinges on his efforts. It’s a scary thought to someone like me who has always pulled up his own boots.

The pub houses will not assist with marketing, so that effort and expense lies with me regardless.

The pub houses sometimes offer editing services, but even that benefit is dying. Plus, I can purchase that service on the open market and have a say in whom I hire. They do have book cover design services and that’s nice, but I give up all control over how they present what, in the final analysis, is my work. Further, I can purchase that service on the outside at a reasonable price and maintain total control.

Something else of which I do not approve? The publishing industry is absolutely subjective and good novels are lost all the time to this limiting aspect. Again, I do understand and it can be no other way, but that also dilutes my potential to a great degree. Again, I could lose not on my abilities, but on a stranger’s tastes or even their emotions of the moment.

This whole process just does not send that proverbial tingle up my leg.

So as I see it, to work with a major pub house, I give up a huge portion of my potential profits in exchange for little more than a diminished distribution system based primarily upon old technology? Hum…

Self-Publishing:

I do have one advantage most writers do not. I’ve owned and operated my own businesses since the days of paper boys with bicycles. I’m experienced with going it alone and I’m comfortable with the idea. I will admit this aspect of who I am influences me a great deal.

The major drawback to self-publishing? All the issues rest with me. I don’t worry too much as I’ve been a business decision maker my entire adult life, so making these kind of judgments are sort of par for the course.

Cost. It’s a big issue. However, it won’t break the bank, so it’s not too large of an issue. Besides, my wife is on board, so the real hurdle is already crossed.

Marketing. This is a major issue with those who self-publish and beyond the well-written novel itself, it’s the meat and potatoes of success. However, I’ve been self-employed and marketing since I my tenth birthday. Though the cost of it is a consideration, the Internet has supplanted much of that cost. I can work up copy, build web sites, use social networking and all the rest. I’ve even got contacts.

Product: I do believe I’ve got my breakout novel in hand and am convinced my novel will sell with correct marketing. It’s a great story and the narrative is well written and well edited. In fact, I dare say it’s better than most books the pub houses crank out. I know… I know… we all feel that way about our babies, but I’ve written two stinkers, so I’ve got somewhat of a handle on good vs. bad. This one is good.

Publishers: I’m not too worried about that. I’m good enough at research and I’ll find a good print shop with benefits, which is really all they are. I used to own a wholesale print shop, so I have a feel for what to look for.

Editing: I’ve got a relationship with an excellent editor who is reasonably priced and brutally honest with me. Besides, I’ve grown into a pretty good editor myself over the years.

Book Cover Design: Graphic artists are everywhere and some are even reasonably priced. Besides, I’ve got some great ideas and I’d like to see them fleshed out.

Distribution. Now here’s the other of the three big issues which also included cost and marketing. Again, I’ll forgo the brick and mortars for the Internet any day. The B & M’s are a dying breed and the Internet allows me to get my marketing message into almost every home in the English-speaking world. I’ll have a worldwide market, which includes their customers. So again, marketing is the secret to distribution. By the way, have you noticed the B & M’s now sell the very products that will either kill their business model or force them to become something other than a book store? “Here’s yer sign.”

Profit potential? I’ve worked up a business plan and feel I’m actually ahead with self-publishing. Especially when you consider the digital end of things. I’ll not have the overhead the pub houses do so my business plan gives me an huge edge when I keep all the profits rather than some small percentage. I retired from the business of coaching other businesspeople and did so for many years. I have confidence in my plan.

So, that’s my way of thinking on this important writing decision. I challenge you to show me where I’m wrong.

In the mean time, how ‘bout some referrals to self-pub houses that have impressed you?

Thanks for your help.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


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The Secret to Writing A Riveting Novel

In Editing Your Manuscript, How-to's, The Craft of Writing on April 1, 2010 at 8:34 am

By C. Patrick Schulze

To listen to a podcast of this article, click HERE.

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How does a writer evolve from one who pens the first draft of a novel to one who attains the rarefied status of published author? Of course, there is no substitute to a strong and well-written story, powerful characterizations and effective, believable dialogue. However, as any experienced writer will tell you, you must also master the skill of editing. And within editing, one of the more powerful of tools available lies within the words you choose. That is, you should review every noun, verb and adjective to consider if you have used the most specific and compelling of words for them.  The goal is to insure you paint the most stimulating word pictures for your reader.

Here’s an example of how I wrote a sentence in the first draft of my current manuscript and how it reads in my sixth version.

“They raced across the open ground.”

“The soldiers plunged into the maelstrom.”

Both sentences indicate the same event, men fighting in war. However, which holds the more potent setting, the more powerful image? In the first, we see people running over a field. We might have children playing for all this indicates. Whereas in the second, there is no question a battle is underway and men throw their bodies into the violence. The change is dramatic, yet all I did was choose more specific words.

Here’s another example as to how strong word choices can improve your writing.

“Jak woke first.”

“The sun burst over the horizon and wrenched Jak from his exhausted stupor.”

In this case, the verb, “wrenched,” is much stronger than, “woke.” If you imagine a character who just wakes up, you might see him stir from a pleasant night’s slumber. You can almost see him flutter his eyes as he brings the soft morning into view. In my story, however, this scene is not so pleasant. So, to create a better impression of what I wanted my reader to see, I had Jak yanked into consciousness. By comparison, this is a brutal action and a better description of what I wanted my character, and my reader, to experience. Though I enhanced the sentence, this change of a single word created a much more dramatic scene.

This same technique works for adverbs and nouns, too. To show how adverbs can also be improved, consider my working title for this article. At first, I titled this, “The Secret to Writing an Interesting Novel.” Can you see how the change from, “interesting” to “riveting” made for a better image?

If you take the time to consider each noun, verb and adverb in this way, I believe you’ll experience a leap forward in your writing skills. In the process, you just might increase your chances of publication, too.

Now that you know the power in this editing technique, I challenge you to do this with your manuscript and let us know how it improved your writing. I look forward to hearing from you.

Until we meet again, know I wish for you, only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”

How to Write Your First Draft

In General Information, How-to's, The Craft of Writing on March 24, 2010 at 5:50 am

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.


A wonderful mixture of accomplishment, hope, fantasy and desire comes over a writer when he completes his first draft. The problem, of course, is how to get that first draft penned and on paper. In this post, I hope to offer you some of the many tips and techniques available to assist you when you write your first draft.

1. Understand every writer has their unique methodology for writing a first draft and whatever works for you is what you should do. Try to find those tips that fit your personality and put them to good use.

2. The secret to your first draft is to get it done. I know that sounds obvious, but writing is a lot like college. It’s takes a long time, you often wonder if your investment will make any difference in your life and if you ever stop, it’s tough to get going again. The most onerous part of the process is to get that first draft on paper. Keep at it.

3. Understand the first draft of your novel may result in, and I’m being polite, garbage. In fact, though not necessarily true, your final draft may have little relation to the first. Don’t worry as the first draft is just that, your initial attempt to create your novel.

4. Many writers prefer to outline their story first. Some construct an extensive storyline with developed characters, plot arcs and all the rest. Others jot down a basic outline and get to work. Still others just sit down and write. Which of these methods calls to your personality?

5. It’s best if you choose your Point of View, or who tells the story, early in the process. Are you, the writer, also the narrator or might your hero tell the story? It’s much easier to edit later if this is determined before you get waist deep into your story.

6. It’s also to your advantage to understand your setting, or time and location of your novel, before you begin to write. It’s very difficult to write a story about a soldier in World War II then change the setting to the French Revolution. You may also wish to perform any necessary research on setting before you begin to write.

7. A general tip is to write your first draft with as much speed as you can. Type it if you’d like or freehand the thing if that works for you. It matters not, just get it down on paper. Think of your first draft as sort of a writer’s blitzkrieg, if you will. Move fast, ignore pockets of resistance and mop up later.

8. If you plan to perform your later edits on paper, you may wish to triple-space your first stab at the manuscript. This leaves more room for notes. Personally, I use MS Word so I insert “comments” during my editing process.

9. As you write your first draft, don’t worry so much about grammar and the like. You might even wish to turn off your grammar and spellcheckers as you write, then turn them back on when you edit.

10. Many writers, myself included, like to have a grasp of their ending before they begin. Many write the last chapter first. After all, how do you know what path your story will take if you don’t know where it’s going?

11. If you write mysteries or suspense novels, it may be a good idea to generate a story-logic list or an evidence list. This keeps those obscure details, motivations, and events you’ll not make obvious until the end of the story under better control.

12. Few writers have the discipline to write when they’re “in the mood,” so I advise you write every day. (I know, I know, I have children, too.)  Okay, I’ll change my advice to write on a schedule. If you only have one evening a week, set that evening aside. Establish an hours-long appointment on your calendar, complete with start and end times. Then adhere to your schedule. It’s a meeting with your characters and they require your attendance.

13. Fight every inclination to edit when you write your first draft. You’ll have these impulses and all they do is slow you down. Besides, the mere action of editing changes your mental perspective and reduces creativity. If you just can’t fight these impulses, turn off your computer screen as you type. That’ll solve the problem.

14. Some writers jump from chapter to chapter. As ideas come to them they write them down then mix and match later. Others create a written timeline of what events need to happen and when they need to occur. Again, what works for you, works for you.

15. Try to enjoy yourself. Let your imagination run rampant and your fingers fly over the keyboard. If something strikes your fancy, plug it in there. Later if the idea doesn’t fit, it’s not a problem as cut, paste and delete are our friends.

16. After you finish your first draft, set it aside to cool for a while. If you’ve not thought about it for a week, or better yet a month, errors will become more obvious to you when you do edit.

17. When you’ve completed your first draft, write the words, “The End.” They signify it’s time to celebrate. (See the first line of this article.) You’ll remove the words later but they do seem to have a dramatic effect on your mood when you finally pen them.

Many consider the first draft the worst part of writing a novel. I however, disagree. It is the single time in the entire process where your imagination is allowed to run unchecked and anything can happen.

Good luck and know I wish you only best-sellers.

C. Patrick Schulze

Author of the emerging novel, “Born to be Brothers.”

It’s All about the Editing

In Editing Your Manuscript on February 23, 2010 at 7:27 pm

There exist any number of “rules” for writers to follow when editing their novels and though I’ll pass along some of those, let’s begin with a couple lesser know tips. You can read more editing tips in one of my earlier articles here or at this post on Bukisa.com.

Edit for words that end in “-ition” or “-ization” or “-ment.”

Here’s an example of how that works. The sentence, “I worked it to its completion,” can be reduced to “I completed the work,” without any loss of meaning. By simply eliminated the “-tion” and similar words, our writing becomes more crisp.

Edit for verbs used as nouns. Think how you might clarify this sentence.  “I offered the answer earlier.” For more precise writing, it should read “I answered earlier.” The revised sentence enriches the action of the verb, “answer”, and reduces the wordiness.

Keep an eye out for words that duplicate meanings. For example, consider the following list I found at http://www.lincoln.edu and you’ll see the how the word(s) in parentheses do not enhance the meaning of the other word(s).

(actual) experience     add (an additional)

(advance) planning     (advance) reservations

(advance) warning     all meet (together)

(as) for example     ask (a question)

at (the) present (time)     (basic) fundamentals

came (at a time) when     (close) proximity

(close) scrutiny     collaborate (together)

(completely) filled     consensus (of opinion)

(definite) decision     (difficult) dilemma

(direct) confrontation     during (the course of)

(end) result     enter (in)

estimated at (about)     estimated (roughly)

(false)pretenses     few (in number)

filled (to capacity)     (first) began

for (a period of) 10 days     (foreign) imports

forever (and ever)     (free) gift

(invited) guests     join (together)

(major) breakthrough     merged (together)

(new) beginning     (past) history

(past) records     plan (ahead)

(possibly) might     postpone (until later)

protest (against)     repeat (again)

same (identical)     since (the time when)

spell out (in detail)     (still) remains

(suddenly) exploded     (therapeutic) treatment

2 a.m. (in the morning)     (unexpected) surprise

(unintentional) mistake     (usual) custom

written (down)

You know those “wordy phrases” we hear so much about? Here are some samples to purge with some appropriate substitutes.

at all times – always                                             at the present time – now

at that point in time – then                                 beyond a shadow of a doubt – without doubt

due to the fact that – because                            for the purpose of – for

in connection with – with                                    in most instances – most oftenin order to – to

in some instances – sometimes                          in spite of the fact that – although

in the event that – if                                            on an everyday basis – routinely

on a daily basis – daily                                        subsequent to – after

the reason is because – because

Other general editing tips you don’t regularly hear include:

  1. Edit early in the day.
  2. Edit a single issue at a time.
  3. Print your manuscript and read every word aloud to someone else.
  4. Use a straight edge under each line as you read to edit.
  5. Read each sentence as an individual paragraph, as if there is an enter stroke after the line.
  6. Have someone read it out loud to you.
  7. Be certain you consider every instance of the verb, “to be.” (See this post for more information.)
  8. Don’t edit under fluorescent lighting. (Bet you’ve never heard that one before.)
  9. Write one day and edit another.
  10. Editing should reduce your manuscript’s length.
  11. Check your checker. “Read” and “red” are both accepted by your spellchecker.
  12. Remember, grammar checkers know grammar but they don’t understand grammar.

I hope this helps you polish your novel and one of these is THE tip that secures representation for you.

As always, I wish you only best-sellers.

C. Patrick Schulze

Author of the emerging novel, “Born to be Brothers.”

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How to Structure Your Story

In Editing Your Manuscript, The Craft of Writing on February 23, 2010 at 10:03 am

Listen to a podcast of this article HERE.

When some novelists sit down to write a book, they begin within a general feel for their story and characters then sit down to write. The book sort of takes shape, fills in and reaches its culmination of its own accord. This technique is the one I’ve used to date. The problem is it calls for much editing after the first draft. In my current manuscript, “Born to be Brothers,” I’m on my sixth major edit and only yesterday determined a seventh is needed.

Other writers organize their thoughts into a formal outline with all plot points scripted, every CHARACTER fleshed out to the level of ear hair, all IMAGERY constructed and each subplot developed in full.

This has nothing to do with the article

This method requires less editing after the first draft but more thought beforehand.

I think it’s obvious the method one chooses is determined by the writer’s personality.

There is a third option for those who are more organized than I and less ordered than God. It’s called by a number of names but is often known as the Three-Act Structure. In general terms, it  dictates a story has three distinct sections. Without surprise, you’ll find these “acts” are the beginning, middle and end.

Many say this is an arbitrary division of a story and has no real value within writing. They indicate the story revolves around the main CONFLICT and how that conflict is resolved. To be honest, I see their point. However, I think organizing does help us to stay focused, especially those writers new to the industry. With that in mind, I’ll offer this and hope you’ll feel free to do with it as you wish.

I did a bit of research and found the early Greek stories consisted of only one act while the Romans settled on five. I couldn’t determine why they the numbers differed, but regardless, today we utilize three acts. As mentioned before, the acts comprise the beginning middle and end of your story or as I prefer, the Set-up, the Confrontation and the Resolution.

When I wrote the first draft of my current manuscript, I’d not given any thought to the three-act structure. However, as it turned out, the novel naturally fell into the Set-up, Confrontation and Resolution  pattern. The Three-Act Structure seems to fit the human mind’s need for logic and may well be a natural storytelling methodology.

Although this is quite arbitrary, I’d guess you’d break up a hundred-thousand word novel into something like a twenty-five thousand word Introduction, a fifty thousand word Confrontation and a twenty-five thousand word Ending.

The Three Act Structure allows writers who don’t do a great deal of outlining to create a first draft with more efficient pacing. It gives them a feel for when to move from one part of the story to the next. This structure should also help eliminate the sagging middle, which is often caused by incorporating too much information too early in the manuscript.

The Set-up is designed to introduce your major characters, setting and premier conflict point. You might also toss in a subplot or two in this section. (For more on subplot, read my post from yesterday.) By the end of this section you’d have identified your detective, his lovely assistant, the murderer and the victim. There would be some action, a secret or two and maybe even an erotic innuendo here or there. However, the secret to the Set-up is it ends when your first major plot point, the hero’s great conflict, expels him from his normal life.

The Confrontation is all about thickening the plot. Think escalating tension and conflict, allies and enemies and character growth. It develops by way of the myriad of obstacles your protagonist faces and the many lessons he must learn in order to defeat the villain, whomever or whatever he may be. This is that part of your story where your second major plot point, the confrontation with the Big-Bad-Wolf, threatens. The formal confrontation takes place during Act Three.

The End is where the great villain is confronted and defeated. This section finalizes when you tie up all the loose ends and answer all the nagging questions you forgot to earlier. It is in this act you send your triumphant hero home to the welcoming arms of his lovely assistant – the very one your reader thought had died during the Confrontation.

For more on structuring your story, read my earlier post HERE .

In the mean time, know I wish for you only best-sellers.

C. Patrick Schulze

Author of the emerging novel, “Born to be Brothers.”

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