Platforms—Why They’re Important and How to Develop One

Why is building a platform important, even if you’re an unpublished writer? Besides the future promotional benefits, you also develop the discipline of writing (sometimes daily) for a responsive audience of readers. Writing interesting content daily is wonderful practice. And having an established online community that you’ll later be able to promote to is always a plus for a publisher.

Some things to consider when building your platform:

Do

Do use your blog as a way to practice writing regularly. Try to post on a regular schedule, even if it’s just twice a week. If you feel more comfortable having a buffer between you and the demands of your blog, consider building up several weeks’ worth of posts before you even launch your blog. But—continue writing posts as much as possible to keep that buffer up.

Do make blogging friends and network. You really only need one active blog to follow to get you started. This could be a blog in your genre or just a general writing blog. Active blogs usually have healthy blog rolls in their sidebar. Start clicking on blogs. Each of those blogs will also usually have a blog roll in their sidebar, too. In addition, when you add a blog’s RSS feed to your blog reader (e.g., Google Reader), when you click on “folder settings,” Google will recommend blogs that are similar in content to the one you’re adding to your reader (“More Like This”). That’s another great way to discover new blogs in your niche. The next step is commenting on blogs and developing a network, really more of a community. That step is extremely important to finding a readership for your blog.

Do consider Twitter and/or Facebook. Both are excellent ways to network online with other writers and industry professionals. You’ll learn a lot, discover resources that can help you with your writing, and network with other writers. Writing can be lonely and finding friends online is a tremendous help.

Do make sure your blog, Facebook, and Twitter presence is professional-looking. Professional doesn’t mean it has to be created by a web-designer—just that it’s carefully edited for typos or grammatical errors and that it has your contact information readily available. Plus…consider the content you’re putting on your blog and how it might look to an agent or editor.

Don’t

Publish manuscript excerpts on your blog. Many publishers and reviewers will consider your manuscript published if it’s appeared online.

Overpromote yourself. It’s much more effective to take a soft-sell approach when getting followers for your blog or (later) when promoting your book. Instead, look for ideas or resources that you can share with other writers. Try to contribute something of value to the community.

Hound agents or editors via social media about your query or submission. It’s not a good way to make friends.

With blogging, I’ve gotten ideas from other writers on plotting and character problems. I’ve developed friendships and readers—for my blog and my books. I’ve exchanged resources that help me with my writing. I’ve analyzed my approach to writing, which has helped me write other books. I’ve also known a couple of bloggers who found literary agents through their blogs—obviously a more tangible benefit to blogging.

Is platform building hard work? It is. But the rewards are worth it.

Elizabeth Spann Craig
http://mysterywritingismurder.blogspot.com
http://elizabethspanncraig.com

Elizabeth Spann Craig writes the Myrtle Clover series for Midnight Ink and is writing the upcoming Memphis Barbeque series for Berkley Prime Crime as Riley Adams. Like her characters, her roots are in the South. As the mother of two, Elizabeth writes on the run as she juggles duties as room mom and Brownie leader, referees play dates, drives car pools, and is dragged along as a hostage/chaperone on field trips.

How to Promote Your Writing with Technology

by C. Patrick Schulze

Listen to a PODCAST of this Article.

The world of writing is about to roll over in the grave it doesn’t know it’s in yet. The writing industry is on fire and undergoing cataclysmic alterations to its landscape due to the advancement of technology. And everyone involved with writing, agents, publishers, book stores, readers and those who do the writing, are caught up in this technological conflagration. It is my opinion the landscape that emerges from this titanic struggle will look very different than the one with which we are now familiar. The industry will survive, no doubt, but in a vastly altered state from the one we see today. As to those who do the writing, I believe they will become business people who write, rather than writers who do business. In fact, this alteration has already begun in earnest as even traditionally published authors are now required to do their own marketing.

With this in mind, it becomes evident writers should embrace this technology if they wish to enhance their marketing efforts. Here’s some thoughts I garnered on how to do that.

As a writer, you should consider using podcasting and videocasting to promote your novel. Even Simon & Schuster acknowledged this was necessary. Here’s why.

First and foremost, people spend a lot of their time on the Internet which is already transportable. Even more, the future of the Internet is video. In fact, video search is growing in popularity at an astonishing speed.

If you’ve paid attention to how to market books in today’s environment, you know the new attitude toward sales is all about the human connection. This link builds trust between people and trust is a critical element in marketing. With this in mind, video is about as personal as we can get without being there.

The best aspect of video is it’s demographics. From Elites TV, you’ll find video demographics are “53% male/47% female. 55% urban with median income of $74K. Nearly 70 percent are college educated, 47% are married, median age is 33, 71 percent are employed.” Pretty strong marketing core, wouldn’t you say? And best of all, these are the people who buy the books.

Would you like one more reason to get into video casting? Few authors do it. That leaves you with a larger piece of that pie. Keep in mind as the younger writers among us come up, they’ll use video and leave those who don’t in the dust.

How do you get involved with videocasting? It’s simple, really. Pick up a video camera at your favorite electronics outlet then talk into it and upload it to YouTube. After that, promote the hell out of it. Check out Gideon Shalwick’s article GetYourVideoOnline.com for more information.

An offshoot to video is a book trailer. Joanna Penn of TheCreativePenn.com has a nice article on how to create your book trailer at Book trailers: 11 steps to make your own.

Next, you should consider podcasting as a marketing tool. Podcasting is about as easy a thing as there is to do. You download free recording software from Audacity, pick up a microphone and start talking.

Why podcast? Well, with the advent of the IPod and its multitude of copycats, your audience can take you with them anywhere they go. It’s free and the spoken word has a great deal of impact. However, one of its most important features is it makes you read your work aloud. This technique has magnificent powers of influence over your writing. I can almost guarantee your writing will improve by the simple act of podcasting. To get an idea of how this translates into real life, check out BlogTalkRadio.

I have one last comment for you on book marketing in this gilded age of the Internet. Check out this information from Joanna Penn for even more help. After all, much of my research for this article came from her.

Oops, I have one more one last comment. Fortune favors the bold, my friends. Be bold and embrace the technologies of writing and your writing career has a better chance for success. Until we meet again, I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”

The Secret to Writing A Riveting Novel

By C. Patrick Schulze

To listen to a podcast of this article, click HERE.

How does a writer evolve from one who pens the first draft of a novel to one who attains the rarefied status of published author? Of course, there is no substitute to a strong and well-written story, powerful characterizations and effective, believable dialogue. However, as any experienced writer will tell you, you must also master the skill of editing. And within editing, one of the more powerful of tools available lies within the words you choose. That is, you should review every noun, verb and adjective to consider if you have used the most specific and compelling of words for them.  The goal is to insure you paint the most stimulating word pictures for your reader.

Here’s an example of how I wrote a sentence in the first draft of my current manuscript and how it reads in my sixth version.

“They raced across the open ground.”

“The soldiers plunged into the maelstrom.”

Both sentences indicate the same event, men fighting in war. However, which holds the more potent setting, the more powerful image? In the first, we see people running over a field. We might have children playing for all this indicates. Whereas in the second, there is no question a battle is underway and men throw their bodies into the violence. The change is dramatic, yet all I did was choose more specific words.

Here’s another example as to how strong word choices can improve your writing.

“Jak woke first.”

“The sun burst over the horizon and wrenched Jak from his exhausted stupor.”

In this case, the verb, “wrenched,” is much stronger than, “woke.” If you imagine a character who just wakes up, you might see him stir from a pleasant night’s slumber. You can almost see him flutter his eyes as he brings the soft morning into view. In my story, however, this scene is not so pleasant. So, to create a better impression of what I wanted my reader to see, I had Jak yanked into consciousness. By comparison, this is a brutal action and a better description of what I wanted my character, and my reader, to experience. Though I enhanced the sentence, this change of a single word created a much more dramatic scene.

This same technique works for adverbs and nouns, too. To show how adverbs can also be improved, consider my working title for this article. At first, I titled this, “The Secret to Writing an Interesting Novel.” Can you see how the change from, “interesting” to “riveting” made for a better image?

If you take the time to consider each noun, verb and adverb in this way, I believe you’ll experience a leap forward in your writing skills. In the process, you just might increase your chances of publication, too.

Now that you know the power in this editing technique, I challenge you to do this with your manuscript and let us know how it improved your writing. I look forward to hearing from you.

Until we meet again, know I wish for you, only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”

Tips to Find Your Writer’s Voice

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

The word, “voice” is almost a reverent term within literary circles. Quite often, this highly sought yet nebulous prize is mentioned with a sigh as if one speaks of their life’s lost love. Every agent seeks that single “unique voice” among writers as if it were a talisman upon which they mayhang their future. Some say voice is so essential to a writer’s success, it outweighs the craft of writing itself.

Some say “voice” cannot be taught, while others say it is among the simplest of things for an author to develop. I guess that depends upon whether you’ve found yours or not. Regardless, in my opinion, it’s already within you. All you need do is find it and usher it forth.

What is “voice” and what purpose does it serve? Well, Dictionary.com defines it as, “The distinctive style or manner of expression of an author or of a character in a book.” The phrase I see as most important in this definition is, “distinctive style”. I believe it is the way you, the author within, artistically projects your personality onto the page. It is the combination of tone, syntax or grammar, and the way you combine the words you choos. It is the distinct flavor or personality that reveals itself on the printed page.

So how might one develop their distinctive voice? Here are some tips:

Write with Your Heart.

Insure the words you put on the page are from your personality. When you do this, your voice virtually comes to life of its own accord. Not to say editing won’t be necessary, but to find your voice, seek your words from within your essence. Don’t try to mimic another writer. You should certainly study and learn from them, but your words should come from your soul.

Write in the Manner You Might Speak to Those Close to You.

When you speak with friends, family members or loved ones, your tone is different when compared to your manner of speech in a business environment. Your words come more from the heart and their clarity is enhanced. Allow that personal side of you to shine through when you write and your voice will ring true.

Visualize Your Reader.

As writers, we should have our audience in mind at all times. Imagine those who read your novel or nonfiction work as your friend and write to that friend.

Read Widely in All Genres.

If you’ve read my earlier posts, you’ve heard me recommend to read widely from within your genre. To develop your voice, however, you should read other types of works, too. Find those authors who appeal to you and study the way they employ the language. This will point you toward your voice and how it will come across to those who read your books. It matters not that you do or don’t like what you read. The purpose here is to identify and identify with other writers’ voices.

Play with Your Voice.

Write, write, then write some more. Experiment with finding ways to put your heart onto the page before you. Write short stories, press releases, fiction, non-fiction, magazine articles, a children’s story. Just write. They don’t have to be long, tedious things, and don’t worry about trying to break out of your genre. Don’t over-think it. Just play with the words in different situations and see what cascades from you by rote.

Write. Write a Lot.

I had a saying I often used with my children on their road to adulthood. In fact, I used it so often it’s now THE family joke. That saying was, “Practice, practice, practice.” I know, it sounds inane, but this is still the best way to develop your writer’s voice. Write, and write a lot.

Look for Patterns in Your Writing.

Someone once told me the person who sees the patterns to things is the one who makes the money. Use this same idea to find your voice. Look for the serendipity in your writing. What is it you tend toward without thought? These patterns will exhibit themselves in time and within them, you’ll see your natural voice. Welcome it and it will become even more prevalent in your writing.

Fine Tune Your Voice.

Try this exercise. Write a rough draft of something. This is where you think the least about what it is you’re writing. Set the work aside and come back to it in a week, or better yet, a month. When you review it later, you’ll see more of your voice than you realized when you first put pen to paper, or fingers to keyboard, as it were. When you look it over, highlight those phrases or sentences that appeal to you, those that strike the memorable cord. Remove everything else on the page then put it aside again. In another month, review what’s left. You may be surprised to find your voice within those remaining phrases.

You might also try this. Set a mood wherever it is you write a scene. Place things around you that enhance the mood of the scene on which you plan to work. Try to employ as many senses as possible. For a scene where your characters argue, maybe you surround yourself with photos of the boss and light one of the ex’s cigars. Whatever works. The key here is not to be shy about what you’re doing. Do this with various scenes and their associated moods. Once you find yourself slipping into whichever frame of mind you decide upon, then write with abandon. Write with as little thought as possible, but as much intuition as you might muster. Again, set your writing aside for a time then follow the exercise above and highlight what catches your ear. Your voice may just show up and stay for a while.

When it visits, you’ll notice things like sentence length, word choices, metaphors, similes and the like. You’ll see how you turn that proverbial phrase and your natural cadence. In effect, you’ll notice your writing patterns and your voice lies therein.

How does one know when they’ve found and matured their voice? It’s when each of your characters has a voice of their own. It’s a fun day when you realized this maturity in your writing.

Once you identify and perfect your individual voice, I think you’ll see your writing expand into places previously unknown to you.

Best of luck in finding your voice and know I wish you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”

The Secrets to Chapters in Your Novel

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

With everything in creative writing there are rules to follow and the construction of a chapter is no different. With that said, know every writers’ rule is designed to be broken. (The proof to the pudding? The rules say you should never use the verb, “to be,” nor should you employ clichés as with the last four words of the first sentence in this paragraph.) Regardless, with chapter design, there are a few techniques you might employ to both entice and engross your reader.

Let’s first review the purpose of a chapter. It’s primary reason, of course, is to move the story toward its conclusion. Your story has a beginning and an end, and the intervening chapters should do nothing more than move the first chapter toward the last. Chapters can be used to introduce characters, establish setting and to set up or enhance conflict. Regardless, every chapter must tempt your reader to continue with your novel.

The first rule of chapter construction, first chapter or last, is to begin as late in the chapter as possible. This technique helps you get to the meat of the chapter. It prods you to cut out the fluff, those nonessential parts of your narrative, and write only about those things necessary to move your story forward. Readers have a tendency to skim over disinteresting parts of a book, so beginning late in the chapter encourages you to write only those words meaningful to the story as a whole.

The second and last rule of chapter construction flows from the first. It says to end the chapter as early as you can. As before, that means eliminate anything immaterial to your storyline. Tighten your writing, tighten it again, then tighten it once more.

That’s it? Two rules? Yep. That’s about it, but the fun lies in figuring out how to break those rules, doesn’t it?

In any case, I’ve got some other thoughts for you to consider. First, allow me to tell you how I handle short chapters. I mean REALLY short, four hundred word chapters. While working on “Born to be Brothers,” I found a couple short chapters accomplished what I needed. They couldn’t be eliminated, but neither did they require additional length. When I printed the manuscript, these two page chapters didn’t “feel” right. They looked too short. My solution came from a book I recently started reading. That author had many, many of these diminutive elements and he simply started his next chapter on the same page the last one ended. Whoa! Not only did that solve my “look” issue, it made it difficult to set his book down.

Now a few ideas as to how to end your chapters. Most of us have learned to end them with the classic cliffhanger, and that works well. But what other ways exist to end one of those numerous chapters in the middle of your book? Here are some ideas.

Introduce a secret. That’s always fun.

End with a oath. My favorite is in “Gone with the Wind” when Scarlett vows never to go hungry   again.

End with a reversal of fortune. Always exciting

End with a revelation. Here, my favorite is in “206 Bones” by Kathy Reiches (rikes) where the heroine wakes only to determine at the end of the chapter she’s been entombed.

Your chapter endings need to insure your readers continue to scour the pages of your novel, so a bit of time spent on designing your chapters should pay dividends.

For more ideas on how to end your chapters, consult THIS POST by K. M. Weiland.

Until next time, know I wish you only best-sellers.

C. Patrick Schulze

Author of the emerging novel, “Born to be Brothers.