This Business of Writing

Archive for the ‘Marketing Your Book’ Category

How to Get Your Self-Published Novel Reviewed

In General Information, How-to's, Marketing Your Book on April 16, 2010 at 8:13 am

by C. Patrick Schulze

Bookmark and Share


If you’ve decided to self-publish, you already realize every aspect of marketing your novel falls in your lap. And within the marketing arena, one of the most difficult things to accomplish is to have your self-published novel reviewed.  In this blog post, I’ll offer some tips on how to get your self-published novel reviewed and hope you find some that’ll work for you.

First, you need your marketing  pack, a sales tool all authors need. Your pack should include those same things a traditionally published author uses: a marketing post card, a professional head shot and letterhead for your author’s bio, information about your novel and blurbs. VistaPrint, among other shops, can do the printing of your marketing pieces. You’ll want to seek at least fifty reviews, so have that many packets on hand.

You want to have this material ready three to four months ahead of your pub date as that is when you’ll ask for your novel reviews. This means, of course, your book will not yet be published when you seek your reviews though you must have your completed novel in hand.

Okay, you’ve got your completed manuscript in hand and all marketing materials ready. Now, where do you get these coveted reviews?

Consider these sources:

Other authors in your genre

Organizations that relate to your novel

Bloggers Book review websites

Every major newspaper, especially your local rags

And of course, Amazon.com

While performing my research for this article, I found a number of websites that have self-published novel review sections. Take a look at:

Simegen

MidwestBookReview.com

BookReview.com

Midwest Book Review

Foreword Magazine

Reader Views

January Magazine

Critique Magazine

All Readers

The Compulsive Reader

Front Street Reviews

Self Published Authors

Book Ideas

Overbooked

Club Reading

Rebecca’s Reads

Breeni Books

All Book Reviews

Authors Den

TCM Reviews

American Book Review

Book Pleasures

Curled Up with a Good Book

Here are a couple of secrets to know when you contact these people or organizations. You should consider them individually in lieu of mass mailing to everyone. Many will have specific requirements you must follow for consideration and it’s in your best interest to follow those directions. Another secret is to seek out niche reviewers. They may have influence over those people who might have the most interest in your novel. And finally, I’m certain there’s no need to remind you that basic courtesy goes a long way when asking for reviews.

Now for a few more sites that may have more information on the subject.

Self Publishing Magazine

Indiebound.org

Self Publishing Review

By the way, here’s a link I found that tells you have to get your self-published novel into Barnes and Noble. http://www.absolutewrite.com/novels/how_to_get_your_self.htm

I hope you found something here to help you get your self-published book reviewed. If so, maybe it’ll help you achieved that best-seller status I wish for each of you.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers”


Advertisements

Platforms—Why They’re Important and How to Develop One

In blogging, How-to's, Marketing Your Book on April 15, 2010 at 8:10 am

Why is building a platform important, even if you’re an unpublished writer? Besides the future promotional benefits, you also develop the discipline of writing (sometimes daily) for a responsive audience of readers. Writing interesting content daily is wonderful practice. And having an established online community that you’ll later be able to promote to is always a plus for a publisher.

Some things to consider when building your platform:

Do

Do use your blog as a way to practice writing regularly. Try to post on a regular schedule, even if it’s just twice a week. If you feel more comfortable having a buffer between you and the demands of your blog, consider building up several weeks’ worth of posts before you even launch your blog. But—continue writing posts as much as possible to keep that buffer up.

Do make blogging friends and network. You really only need one active blog to follow to get you started. This could be a blog in your genre or just a general writing blog. Active blogs usually have healthy blog rolls in their sidebar. Start clicking on blogs. Each of those blogs will also usually have a blog roll in their sidebar, too. In addition, when you add a blog’s RSS feed to your blog reader (e.g., Google Reader), when you click on “folder settings,” Google will recommend blogs that are similar in content to the one you’re adding to your reader (“More Like This”). That’s another great way to discover new blogs in your niche. The next step is commenting on blogs and developing a network, really more of a community. That step is extremely important to finding a readership for your blog.

Do consider Twitter and/or Facebook. Both are excellent ways to network online with other writers and industry professionals. You’ll learn a lot, discover resources that can help you with your writing, and network with other writers. Writing can be lonely and finding friends online is a tremendous help.

Do make sure your blog, Facebook, and Twitter presence is professional-looking. Professional doesn’t mean it has to be created by a web-designer—just that it’s carefully edited for typos or grammatical errors and that it has your contact information readily available. Plus…consider the content you’re putting on your blog and how it might look to an agent or editor.

Don’t

Publish manuscript excerpts on your blog. Many publishers and reviewers will consider your manuscript published if it’s appeared online.

Overpromote yourself. It’s much more effective to take a soft-sell approach when getting followers for your blog or (later) when promoting your book. Instead, look for ideas or resources that you can share with other writers. Try to contribute something of value to the community.

Hound agents or editors via social media about your query or submission. It’s not a good way to make friends.

With blogging, I’ve gotten ideas from other writers on plotting and character problems. I’ve developed friendships and readers—for my blog and my books. I’ve exchanged resources that help me with my writing. I’ve analyzed my approach to writing, which has helped me write other books. I’ve also known a couple of bloggers who found literary agents through their blogs—obviously a more tangible benefit to blogging.

Is platform building hard work? It is. But the rewards are worth it.

Elizabeth Spann Craig
http://mysterywritingismurder.blogspot.com
http://elizabethspanncraig.com

Elizabeth Spann Craig writes the Myrtle Clover series for Midnight Ink and is writing the upcoming Memphis Barbeque series for Berkley Prime Crime as Riley Adams. Like her characters, her roots are in the South. As the mother of two, Elizabeth writes on the run as she juggles duties as room mom and Brownie leader, referees play dates, drives car pools, and is dragged along as a hostage/chaperone on field trips.

How to Promote Your Writing with Technology

In General Information, How-to's, Marketing Your Book on April 14, 2010 at 7:55 am

by C. Patrick Schulze

Listen to a PODCAST of this Article.

Bookmark and Share

The world of writing is about to roll over in the grave it doesn’t know it’s in yet. The writing industry is on fire and undergoing cataclysmic alterations to its landscape due to the advancement of technology. And everyone involved with writing, agents, publishers, book stores, readers and those who do the writing, are caught up in this technological conflagration. It is my opinion the landscape that emerges from this titanic struggle will look very different than the one with which we are now familiar. The industry will survive, no doubt, but in a vastly altered state from the one we see today. As to those who do the writing, I believe they will become business people who write, rather than writers who do business. In fact, this alteration has already begun in earnest as even traditionally published authors are now required to do their own marketing.

With this in mind, it becomes evident writers should embrace this technology if they wish to enhance their marketing efforts. Here’s some thoughts I garnered on how to do that.

As a writer, you should consider using podcasting and videocasting to promote your novel. Even Simon & Schuster acknowledged this was necessary. Here’s why.

First and foremost, people spend a lot of their time on the Internet which is already transportable. Even more, the future of the Internet is video. In fact, video search is growing in popularity at an astonishing speed.

If you’ve paid attention to how to market books in today’s environment, you know the new attitude toward sales is all about the human connection. This link builds trust between people and trust is a critical element in marketing. With this in mind, video is about as personal as we can get without being there.

The best aspect of video is it’s demographics. From Elites TV, you’ll find video demographics are “53% male/47% female. 55% urban with median income of $74K. Nearly 70 percent are college educated, 47% are married, median age is 33, 71 percent are employed.” Pretty strong marketing core, wouldn’t you say? And best of all, these are the people who buy the books.

Would you like one more reason to get into video casting? Few authors do it. That leaves you with a larger piece of that pie. Keep in mind as the younger writers among us come up, they’ll use video and leave those who don’t in the dust.

How do you get involved with videocasting? It’s simple, really. Pick up a video camera at your favorite electronics outlet then talk into it and upload it to YouTube. After that, promote the hell out of it. Check out Gideon Shalwick’s article GetYourVideoOnline.com for more information.

An offshoot to video is a book trailer. Joanna Penn of TheCreativePenn.com has a nice article on how to create your book trailer at Book trailers: 11 steps to make your own.

Next, you should consider podcasting as a marketing tool. Podcasting is about as easy a thing as there is to do. You download free recording software from Audacity, pick up a microphone and start talking.

Why podcast? Well, with the advent of the IPod and its multitude of copycats, your audience can take you with them anywhere they go. It’s free and the spoken word has a great deal of impact. However, one of its most important features is it makes you read your work aloud. This technique has magnificent powers of influence over your writing. I can almost guarantee your writing will improve by the simple act of podcasting. To get an idea of how this translates into real life, check out BlogTalkRadio.

I have one last comment for you on book marketing in this gilded age of the Internet. Check out this information from Joanna Penn for even more help. After all, much of my research for this article came from her.

Oops, I have one more one last comment. Fortune favors the bold, my friends. Be bold and embrace the technologies of writing and your writing career has a better chance for success. Until we meet again, I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


Why I Will Self-Publish – Probably.

In General Information, Marketing Your Book, The Craft of Writing, Working with Agents on April 7, 2010 at 7:04 am

by C. Patrick Schulze

Listen to a PODCAST of this article.

Bookmark and Share


I’m about to finalize my decision as to how I am will sell my emerging novel, “Born to be Brothers.” With that in mind, I must soon decide if I am to self-publish and endure all that entails or face the gauntlet of the publishing industry and all the rest that comes with that. (We have not chosen an easy industry, have we folks?

I see advantages with either scenario and I also see drawbacks with both. However, the more educated I become on the subject, the more it seems it is in my best interest is to go it alone. Here’s my train of thought. Please so advise if you disagree. I am open to an honest discussion on the matter.

Agents:

I like the idea of an agent who represents me and feel I have the capability to find a quality agent. That part doesn’t concern me. I really don’t like the process of how they choose the writers they represent. No, I agree with the query process. After all, even writers need a resume. What tweaks my cheeks is their query restrictions. One minor, unintended error that has nothing to do with the quality of your writing, and you’re only opportunity to have them read your resume is lost. Don’t get me wrong, they have to do this. I understand and even agree. I just don’t like it. I also consider how once I find the proper agent for me, will I be the proper author for them? The odds are quite limited. Why hang my future on such low odds when I have other options? However, the real rub? After I’m through with the exhaustive experience of agenting, then I have to deal with the pub houses.

Publishing Houses:

Publishing houses do ease, though not guarantee, entry into the brick and mortars, which are the premier distribution channel for the writing industry – for now. However, distribution is their only remaining asset of any real worth and with the explosion of technology, I see their grip on distribution slip with each day that passes. In fact, I believe the Internet is about to leave them in the dust and take over their monopoly with distribution. Amazon, a technology company, even affects their sales model. That’s not a sign that instills confidence in me relative to their strength or ever their stability within the writing world.

Another major issue I have with pub houses is they’ll hire some salesman who MAY give my book a ten second pitch. If he wants to. Honestly? I want that salesman to answer to me, not some conglomerate who sees me not as a customer but as a product. Again, I understand and have no solution for them, I just don’t like the system.

Further, there’s almost no chance for an advance, which means I work on commission – a commission based not on my productivity but some unknown salesman’s capability. Now, I’ve worked on commission before and made a bunch of money doing it. But I either held the salesman’s position or the salesman worked directly for me. Under their arrangement, I’ll most likely never even meet this person, let alone develop a relationship with him. And yet, my career hinges on his efforts. It’s a scary thought to someone like me who has always pulled up his own boots.

The pub houses will not assist with marketing, so that effort and expense lies with me regardless.

The pub houses sometimes offer editing services, but even that benefit is dying. Plus, I can purchase that service on the open market and have a say in whom I hire. They do have book cover design services and that’s nice, but I give up all control over how they present what, in the final analysis, is my work. Further, I can purchase that service on the outside at a reasonable price and maintain total control.

Something else of which I do not approve? The publishing industry is absolutely subjective and good novels are lost all the time to this limiting aspect. Again, I do understand and it can be no other way, but that also dilutes my potential to a great degree. Again, I could lose not on my abilities, but on a stranger’s tastes or even their emotions of the moment.

This whole process just does not send that proverbial tingle up my leg.

So as I see it, to work with a major pub house, I give up a huge portion of my potential profits in exchange for little more than a diminished distribution system based primarily upon old technology? Hum…

Self-Publishing:

I do have one advantage most writers do not. I’ve owned and operated my own businesses since the days of paper boys with bicycles. I’m experienced with going it alone and I’m comfortable with the idea. I will admit this aspect of who I am influences me a great deal.

The major drawback to self-publishing? All the issues rest with me. I don’t worry too much as I’ve been a business decision maker my entire adult life, so making these kind of judgments are sort of par for the course.

Cost. It’s a big issue. However, it won’t break the bank, so it’s not too large of an issue. Besides, my wife is on board, so the real hurdle is already crossed.

Marketing. This is a major issue with those who self-publish and beyond the well-written novel itself, it’s the meat and potatoes of success. However, I’ve been self-employed and marketing since I my tenth birthday. Though the cost of it is a consideration, the Internet has supplanted much of that cost. I can work up copy, build web sites, use social networking and all the rest. I’ve even got contacts.

Product: I do believe I’ve got my breakout novel in hand and am convinced my novel will sell with correct marketing. It’s a great story and the narrative is well written and well edited. In fact, I dare say it’s better than most books the pub houses crank out. I know… I know… we all feel that way about our babies, but I’ve written two stinkers, so I’ve got somewhat of a handle on good vs. bad. This one is good.

Publishers: I’m not too worried about that. I’m good enough at research and I’ll find a good print shop with benefits, which is really all they are. I used to own a wholesale print shop, so I have a feel for what to look for.

Editing: I’ve got a relationship with an excellent editor who is reasonably priced and brutally honest with me. Besides, I’ve grown into a pretty good editor myself over the years.

Book Cover Design: Graphic artists are everywhere and some are even reasonably priced. Besides, I’ve got some great ideas and I’d like to see them fleshed out.

Distribution. Now here’s the other of the three big issues which also included cost and marketing. Again, I’ll forgo the brick and mortars for the Internet any day. The B & M’s are a dying breed and the Internet allows me to get my marketing message into almost every home in the English-speaking world. I’ll have a worldwide market, which includes their customers. So again, marketing is the secret to distribution. By the way, have you noticed the B & M’s now sell the very products that will either kill their business model or force them to become something other than a book store? “Here’s yer sign.”

Profit potential? I’ve worked up a business plan and feel I’m actually ahead with self-publishing. Especially when you consider the digital end of things. I’ll not have the overhead the pub houses do so my business plan gives me an huge edge when I keep all the profits rather than some small percentage. I retired from the business of coaching other businesspeople and did so for many years. I have confidence in my plan.

So, that’s my way of thinking on this important writing decision. I challenge you to show me where I’m wrong.

In the mean time, how ‘bout some referrals to self-pub houses that have impressed you?

Thanks for your help.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


The Key to Your Author’s Platform

In blogging, General Information, How-to's, Marketing Your Book on April 5, 2010 at 11:09 am

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

Bookmark and Share


The word, “platform” is bandied about these days as one of those many things an aspiring author is required to have. So what is an “author’s platform?” Here’s your quick definition. Your platform is nothing more mysterious then how you get the word out about your book. It’s how you market your novel. Or, as they describe in this associated ARTICLE, it is “your writing and publishing resume.”

The good news? A platform is within the reach of everyone who works at it. The bad? It takes time and effort to establish your platform.

The next question, of course, is why does someone writing a novel need one of these things? The initial answer is obvious. It helps you reach your target audience, those who will purchase your novel. And that is why you’re writing, right? Also, for good or bad, your platform gives you a leg up on garnering the interest of agents. If you think from the agent’s perspective, he gets paid only when your novel sells. So, he wants to know you already have a list of book buyers interested in your novel. The larger your platform, the better the chances an agent will represent you. The same thing applies to those who decide to self-publish. You’ll sell more books if you’ve developed a ready audience of novel buyers. It really is all about the money.

Now that I’ve mentioned money, if you’re smart about what you do, you can develop your platform for very little financial input. Though they could help, you don’t need expensive newspaper and radio ads. Neither is it required you find some wealthy benefactor to support you. (Boy, wouldn’t that be nice?) The fact is, most tools an aspiring author needs to build a platform are free or nearly so. Money should not be your stumbling block.

What might you do to create your author’s platform? As Joanna Penn says in her ARTICLE, “there is no magic bullet.” But here is a primer on how to get started.

Develop an email contact list. Every person with whom you come in contact is a potential book buyer. Get their email address and keep in contact. There are all sorts of programs for this, such as Constant Contact or even ACT! (No, I’m not a paid endorser of either.) However, this is one of your best tools with which to build your platform.

Here’s another idea, and one I appreciate. Write Articles. Like this one, for example. Create a blog and post your articles. This establishes credibility and offers people an opportunity to learn how you write, to experience your writer’s voice and so on. It allows them to get to know you.

You may also wish to join and utilize various social networking sites. Those you should consider include Twitter and Facebook.

Another optimum step is to publish and optimize your web site. This is your premier sales tool.

Secure testimonials. This can be daunting for many, I know, but there is nothing like word of mouth to get your platform cranking. Often when people read those articles you write, they’ll give you testimonials on their own. They leave them in the comment section of your blog. In fact, I’ll ask you to leave a testimonial when you’ve finished reading this article. Will you do that for me? (See how easy that is?)

Another option to consider is to publish a newsletter and send it those people who follow you throughout your various digital incarnations.

Don’t forget to utilize Amazon.com and its many tools. It’s a marvelous site to develop your writing platform.

There are any number of other ways to build your platform and you might look to THIS post by Rachelle Gardner for ideas from other successful authors.

As I close, allow me to offer one telling statistic I received from a very successful author here in Richmond. He told me only 6% of the people who came to his book signings found out about him from his efforts with traditional ads. 94% come from his social media contact work. So, you now have the key. Go open some doors.

Best of luck in your efforts to create your platform and drop a line if you have any questions.

I hope you know by now I wish for you only bestsellers!

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers”