Platforms—Why They’re Important and How to Develop One

Why is building a platform important, even if you’re an unpublished writer? Besides the future promotional benefits, you also develop the discipline of writing (sometimes daily) for a responsive audience of readers. Writing interesting content daily is wonderful practice. And having an established online community that you’ll later be able to promote to is always a plus for a publisher.

Some things to consider when building your platform:

Do

Do use your blog as a way to practice writing regularly. Try to post on a regular schedule, even if it’s just twice a week. If you feel more comfortable having a buffer between you and the demands of your blog, consider building up several weeks’ worth of posts before you even launch your blog. But—continue writing posts as much as possible to keep that buffer up.

Do make blogging friends and network. You really only need one active blog to follow to get you started. This could be a blog in your genre or just a general writing blog. Active blogs usually have healthy blog rolls in their sidebar. Start clicking on blogs. Each of those blogs will also usually have a blog roll in their sidebar, too. In addition, when you add a blog’s RSS feed to your blog reader (e.g., Google Reader), when you click on “folder settings,” Google will recommend blogs that are similar in content to the one you’re adding to your reader (“More Like This”). That’s another great way to discover new blogs in your niche. The next step is commenting on blogs and developing a network, really more of a community. That step is extremely important to finding a readership for your blog.

Do consider Twitter and/or Facebook. Both are excellent ways to network online with other writers and industry professionals. You’ll learn a lot, discover resources that can help you with your writing, and network with other writers. Writing can be lonely and finding friends online is a tremendous help.

Do make sure your blog, Facebook, and Twitter presence is professional-looking. Professional doesn’t mean it has to be created by a web-designer—just that it’s carefully edited for typos or grammatical errors and that it has your contact information readily available. Plus…consider the content you’re putting on your blog and how it might look to an agent or editor.

Don’t

Publish manuscript excerpts on your blog. Many publishers and reviewers will consider your manuscript published if it’s appeared online.

Overpromote yourself. It’s much more effective to take a soft-sell approach when getting followers for your blog or (later) when promoting your book. Instead, look for ideas or resources that you can share with other writers. Try to contribute something of value to the community.

Hound agents or editors via social media about your query or submission. It’s not a good way to make friends.

With blogging, I’ve gotten ideas from other writers on plotting and character problems. I’ve developed friendships and readers—for my blog and my books. I’ve exchanged resources that help me with my writing. I’ve analyzed my approach to writing, which has helped me write other books. I’ve also known a couple of bloggers who found literary agents through their blogs—obviously a more tangible benefit to blogging.

Is platform building hard work? It is. But the rewards are worth it.

Elizabeth Spann Craig
http://mysterywritingismurder.blogspot.com
http://elizabethspanncraig.com

Elizabeth Spann Craig writes the Myrtle Clover series for Midnight Ink and is writing the upcoming Memphis Barbeque series for Berkley Prime Crime as Riley Adams. Like her characters, her roots are in the South. As the mother of two, Elizabeth writes on the run as she juggles duties as room mom and Brownie leader, referees play dates, drives car pools, and is dragged along as a hostage/chaperone on field trips.

10 Common Writing Errors

by C. Patrick Schulze

Listen to the PODCAST of this article.

All writers begin writing at the same point in their lives, as novices. And as such, most make many of the same errors as they hone their craft of writing. Today, I’ll discuss some of the most common writing mistakes with the hope it’ll move you along your writing path a bit sooner than otherwise.

1. Grammar is the most obvious mistakes novice writers makes. English is a difficult language on its own and contractions, dangling participles, punctuation and all the rest only add to the confusion. However, to improve your writing, improve your grammar. I use Reader’s Digest “Success with Words” to answer my questions.

2. Empty adverbs are another sure sign a writer is a new to the craft of writing. Most often these are the dreaded “-ly” words that have crept into the American lexicon. A classic example of how these words should not be used comes to us from The Da Vinci Code by Dan Brown. In it he writes, “Almost inconceivably, the gun into which she was now staring was clutched in the pale hand of an enormous albino.”

3. Poor dialogue will indicate a novice almost at once. Dialogue in novels is a tricky device to master but all it really takes is a bit of knowledge and practice. See this post for more on how to write DIALOGUE.

4. The nefarious verb, “to be” and all its devious forms tells your reader you’re new to the game. (And I can prove that with my first manuscript.) This word and its cousins flatten your narrative and slows the pace of your novel. I’ll again use the example from The Da Vinci Code to illustrate this. He writes, “Almost inconceivably, the gun into which she was now staring was clutched in the pale hand of an enormous albino.” Learn more about the verb “TO BE” here.

5. Lists of anything denote a novice. New writers might describe their setting with a list of things the character sees or they might depict someone’s emotions by clicking off a list of feelings the character experiences. This concept reaches into almost every facet of a novel. The problem with lists is they bore a reader. It’s as if you force them to tick off items on a visual clipboard. If you’re trying to describe something, focus on the small things that lie in unlikely places. For more on imagery, read this BLOG POST.

6. People in the early stages of their writing career often “tell” instead of “show” their story. That is, they issue vague statements in lieu of describing an idea in more detail. A classic example relates to how a writer depicts people. The inexperienced writer will describe a character as “beautiful” whereas the experienced writer describes the person in some detail so to allow the reader to visualize the woman’s beauty. They might write of the “perfect symmetry of her features,” which allows the reader to form their own mental pictures.

7. Talking heads are another common error of inexpert writers. A talking head is a character who exchanges in dialogue before the reader knows about this person or the setting in which they are placed. If you see pages with nothing other than dialogue on it, you may need to flesh out the characters, the setting or some other aspect of your scene.

8. Point of view issues identify new writers, too. POINT OF VIEW, or POV, indicates who is telling the story. There are a number of points of view and each has its rules as to who can tell the story. In First Person POV, the narrator of the story is the only character allowed to tell us what transpires. This means things he can’t see, for example the future, cannot be brought into the story. Further, this is the only character from which the reader will receive a firsthand insight into their feelings and thoughts. Readers can only learn about other characters by way of the narrator’s interpretations. In contrast, third person POV allows for more characters to get involved, but only one at a time. You need to move to another scene or chapter to bring in another character’s direct input.

9. New writers often don’t create scenes the reader can visualize. Did you realize the human mind works in pictures rather than words? This forces us to write in such a way as to “paint a picture” with our words. New authors often have yet to master than technique of creative detailing. You can learn more about COMPELLING IMAGERY in this article.

10. And finally, there is the tendency for new writers to pepper their stories with clichés. This is a sign they have yet to develop their creative abilities.

By no means is this a complete list of common writing mistakes, but if you review your work and find these everyday errors are missing, you’re well on your way to writing a great novel. I do hope your writing continues to improve and I also hope you know by now, I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”

How to Drive Readers to Your Blog

by C. Patrick Schulze

List to a PODCAST of this article.

With the emergence of self-publishing as a viable form of authorship, it behooves the writer to learn how to market his work for maximum success. One of the initial steps you should consider is blogging. Once that marketing piece is in place, you then need to drive readers to your blog.

Here are some basic steps you can take to do just that.

Publish regularly. You should author articles and post them to your blog as often as possible, but no less than once a week.

Learn how to title your articles. Determine what terms and phrases people use to find information on the Internet and use those to title what you write. I first started with Google Adwords and then began to keep a database of those terms and words people use to find my blog. Can you guess what the number one phrase is?

Populate your blog posts with subscription options. Most of us are aware of the RSS feeds but you might also consider an email subscription service like Feedburner.

Try some article marketing. Think about writing article for sites like EZine or Scribd.com and others. As long as you place a link to your blog in the article, it’ll drive traffic to your blog.

Offer to guest post for other bloggers. Just this past Friday Elizabeth S. Craig was kind enough to allow me to guest post. Of course, she’s posting on my site in just a few days. These reciprocal arrangements encourage people to read both blogs so it builds readers for each party.

Consider if you should place a link under your email signature. Now everyone who sees your emails will be exposed to your blog. And you never know who knows whom.

Link your posts to Twitter, Facebook, LinkedIn and any other social networking sites to which you subscribe. As long as they serve your target market, it’ll help build your blog.

You may wish to add a button that allows your reader to retweet your posts. This encourages their followers to find you. I’m been remiss with this but will pick it up this week.

Read other blogs within your market and comment on them. People do tend to read article comments and everyone who does will see the link to your blog.

Build an email list of people who visit and comment. Send an email announcement to each of these people whenever you have a new article posted.

You might also implement share buttons on your blog posts. If you allow your readers to connect with you on various social networking sites, it’ll generate word of mouth advertising for you. One person did this for me on Stumbleupon and I received more than four thousand hits in one day, by far my largest number of hits from a single site in a day.

If this is a topic that holds interest for you, keep an eye out for this blog as I’ll be doing more on this subject soon.

So, what are your favorite tools to drive readers to your blog?

Until we speak again, you know I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”

The Secrets to Backstory in Your Novel

by C. Patrick Schulze

For a podcast of this article, click HERE.

Backstory is narrative that hints at or describes a character’s past. Often it presents itself in long-winded passages known as an info dump. It’s improper use conflicts with a number of the “rules” writers are supposed to follow including, providing too much information, too much information too soon, it shows rather than tells and worst of all, does not hold your reader’s interest.

Possibly the most common mistake writers make relative to backstory is to include too much too soon in their novels.

Another issue with backstory is writers think their readers need this information. Yet, more often than not, they require much less than you give them. The truth about backstory? Most of it is forgotten or ignored.

Everyone in the industry knows good writing is alive, it’s exciting and vibrant. Therefore, the most interesting writing is usually in the now, it’s immediate in its presentation. Backstory is not in the now by its very nature. That fact alone tells us to limit the backstory in our novels.

The secret to backstory is to introduce it in miniscule amounts and only as necessary. Let it loose when your reader needs to know about it and then drip it into your novel rather than pour it. Offering your reader pieces of information is much more effective than info dumps.

Think of backstory as morsels of your character’s prior life rather than meals of data about them. Offer your reader a taste of what they need to know and allow their imagination to fill in the rest of the picture.

Now for some tips as to how to infiltrate backstory into your novel.

Introduce backstory only after you’ve secured your reader’s interest in the story and in the character. Write about the action first.

Incorporate backstory when the specific character is the focus on your narrative. This, I think, is self-explanatory.

Convey backstory as soon as it’s needed, but only when its needed. That is, incorporate it just before the reader needs to know it. For example, if your character is a murderer, your reader might not need to know what draws him to this explosive mode of expression until after he kills his first victim, and maybe even later.

You may wish to use flashbacks to introduce large amounts of backstory. As your story moves along, you can write a single flashback chapter, then return to your storyline in the following chapter. Be cautious however, for flashbacks are tricky things to master and many readers, agents and editors don’t care for them.

You might introduce a dream to outline the needed backstory. Again, this is another tricky technique and is overused, so take care.

You can divulge family secrets to bring out backstory. Secrets are always exciting, so they have a better chance to keep from losing your reader’s interest.

Memories are another tool to consider. Often this comes out in dialogue or a character’s thoughts.

Regardless how you introduce your necessary backstory, keep in mind that it’s mystery that hooks your reader. Don’t tell them too much or they’ll have no reason to learn more about your characters.

Don’t be concerned if this technique takes a while to learn. It does for most writers. Just keep an eye open for excessive backstory then cut or disperse it wherever and whenever you can. You’ll do well with a little practice.

Until we speak again, know I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”

How to Write Your First Draft

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

A wonderful mixture of accomplishment, hope, fantasy and desire comes over a writer when he completes his first draft. The problem, of course, is how to get that first draft penned and on paper. In this post, I hope to offer you some of the many tips and techniques available to assist you when you write your first draft.

1. Understand every writer has their unique methodology for writing a first draft and whatever works for you is what you should do. Try to find those tips that fit your personality and put them to good use.

2. The secret to your first draft is to get it done. I know that sounds obvious, but writing is a lot like college. It’s takes a long time, you often wonder if your investment will make any difference in your life and if you ever stop, it’s tough to get going again. The most onerous part of the process is to get that first draft on paper. Keep at it.

3. Understand the first draft of your novel may result in, and I’m being polite, garbage. In fact, though not necessarily true, your final draft may have little relation to the first. Don’t worry as the first draft is just that, your initial attempt to create your novel.

4. Many writers prefer to outline their story first. Some construct an extensive storyline with developed characters, plot arcs and all the rest. Others jot down a basic outline and get to work. Still others just sit down and write. Which of these methods calls to your personality?

5. It’s best if you choose your Point of View, or who tells the story, early in the process. Are you, the writer, also the narrator or might your hero tell the story? It’s much easier to edit later if this is determined before you get waist deep into your story.

6. It’s also to your advantage to understand your setting, or time and location of your novel, before you begin to write. It’s very difficult to write a story about a soldier in World War II then change the setting to the French Revolution. You may also wish to perform any necessary research on setting before you begin to write.

7. A general tip is to write your first draft with as much speed as you can. Type it if you’d like or freehand the thing if that works for you. It matters not, just get it down on paper. Think of your first draft as sort of a writer’s blitzkrieg, if you will. Move fast, ignore pockets of resistance and mop up later.

8. If you plan to perform your later edits on paper, you may wish to triple-space your first stab at the manuscript. This leaves more room for notes. Personally, I use MS Word so I insert “comments” during my editing process.

9. As you write your first draft, don’t worry so much about grammar and the like. You might even wish to turn off your grammar and spellcheckers as you write, then turn them back on when you edit.

10. Many writers, myself included, like to have a grasp of their ending before they begin. Many write the last chapter first. After all, how do you know what path your story will take if you don’t know where it’s going?

11. If you write mysteries or suspense novels, it may be a good idea to generate a story-logic list or an evidence list. This keeps those obscure details, motivations, and events you’ll not make obvious until the end of the story under better control.

12. Few writers have the discipline to write when they’re “in the mood,” so I advise you write every day. (I know, I know, I have children, too.)  Okay, I’ll change my advice to write on a schedule. If you only have one evening a week, set that evening aside. Establish an hours-long appointment on your calendar, complete with start and end times. Then adhere to your schedule. It’s a meeting with your characters and they require your attendance.

13. Fight every inclination to edit when you write your first draft. You’ll have these impulses and all they do is slow you down. Besides, the mere action of editing changes your mental perspective and reduces creativity. If you just can’t fight these impulses, turn off your computer screen as you type. That’ll solve the problem.

14. Some writers jump from chapter to chapter. As ideas come to them they write them down then mix and match later. Others create a written timeline of what events need to happen and when they need to occur. Again, what works for you, works for you.

15. Try to enjoy yourself. Let your imagination run rampant and your fingers fly over the keyboard. If something strikes your fancy, plug it in there. Later if the idea doesn’t fit, it’s not a problem as cut, paste and delete are our friends.

16. After you finish your first draft, set it aside to cool for a while. If you’ve not thought about it for a week, or better yet a month, errors will become more obvious to you when you do edit.

17. When you’ve completed your first draft, write the words, “The End.” They signify it’s time to celebrate. (See the first line of this article.) You’ll remove the words later but they do seem to have a dramatic effect on your mood when you finally pen them.

Many consider the first draft the worst part of writing a novel. I however, disagree. It is the single time in the entire process where your imagination is allowed to run unchecked and anything can happen.

Good luck and know I wish you only best-sellers.

C. Patrick Schulze

Author of the emerging novel, “Born to be Brothers.”